DO GET CAUGHT WITH YOUR PANTS DOWN!!! GET SCREENED FOR THE 3RD MOST PREVALENT CANCER IN THE US – 1 IN 20 WILL DEVELOP COLON CANCER

Getting screened for colon cancer may save your life. Despite its high incidence rate, colon cancer is unique in that it is one of the most preventable and, if found early, most treatable forms of cancer, according to the Colon Cancer Alliance, the nation’s leading patient advocacy organization dedicated to increasing colon cancer screening rates and survivorship. So, DON’T put off getting checked and DO get caught with your pants down!!!

March is Colon Cancer Awareness Month and to create awareness, support the efforts of the Colon Cancer Alliance and alert consumers of all ages, the RectiCare® (Lidocaine 5%) Anorectal Cream brand from Ferndale Healthcare®, Inc., has created a brochure titled “Colon Cancer Quick Facts.” This brochure provides an easy-to-read summary of Signs, Symptoms and Screening information and statistics, which calls out the fact that one in 20 people, male and female, will develop colon cancer in their lifetime. The company hopes that raising awareness with a “quick read,” may help motivate women and men to get screened for this type of cancer.

Available at over 2,500 colo-rectal surgeons’ offices, this brochure explains:
• Everyone over the age of 50 should see a doctor for a regular screening; 45 if you are of African American descent.
• If you have a family history of colon cancer or are experiencing symptoms, you should be screened regardless of age.
• Symptoms include weight loss, constipation, diarrhea, bloating, cramps, persistent fatigue, or blood in your stool.

There are several different ways in which you can be screened and it is important to determine which procedure is best for you. For more information, please visit: www.ccalliance.org

About Ferndale Healthcare®, Inc.:
Ferndale Healthcare®, Inc. is an affiliate of Ferndale Pharma Group Inc., a fully integrated holding company. Ferndale Healthcare® targets several key specialty markets which encompass disease states that range from benign anorectal disorders to various skin conditions. The company’s mission is to provide high-quality, value-added products that help patients get back to what matters most in their lives—living well. Many of Ferndale Healthcare’s products are leaders in their respective categories.

About The Colon Cancer Alliance:
The Colon Cancer Alliance, Inc. is a not-for-profit 501(c)3 corporation (EIN 86-0947831). The Colon Cancer Alliance’s mission is to knock colon cancer out of the top three cancer killers. This mission is being accomplished by championing prevention, funding cutting-edge research and providing the highest quality patient support services. Learn more at www.ccalliance.org.

DO YOU HAVE THIN SKIN????? | THE PSYCHOLOGIST MAY BE OUT, BUT YOUR DERMATOLOGIST IS IN

One of the customary perks of growing older is growing a little wiser along the way, right? You’ve most likely come to appreciate your “thicker skin” when dealing with life’s sticky situations and bad attitudes. However, when you look in the mirror, all you see is someone who looks easily bruised. The good news is there’s help available and it’s as near as your local drugstore. Check with your dermatologist to help determine what may be ailing your skin. He, or she, may recommend a new product designed specifically to improve the appearance of bruising.

DerMend® Moisturizing Bruise Formula* is a “dream” cream that can help improve the appearance of thinning and bruised skin. DerMend® Moisturizing Bruise Formula* can help you say farewell to dark bruises and the ugly long sleeves or turtleneck shirts you wear to hide them. DerMend® Moisturizing Bruise Formula* helps to rejuvenate and maintain your skin’s firmness and elasticity that may have been lost due to medication, such as blood thinners, UV damage, genetics or simply getting older.

With ingredients such as ceramides, retinol, arnica oil and glycolic acid, DerMend® Moisturizing Bruise Formula* works to:

  • Help improve the appearance of bruised skin
  • Help rejuvenate and restore the skin’s natural barrier
  • Improve the appearance of skin discoloration
  • Reduce the look of mottled pigmentation
  • Improve skin texture
  • Maintain collagen and elastin production
  • Boost moisture and suppleness

Applying DerMend® Moisturizing Bruise Formula* to your skin twice a day (or as recommended by your dermatologist) can help improve the skin’s overall appearance — especially on exposed areas such as arms, hands, chest and legs. The non-irritating, fragrance free-formula is also ideal for sensitive skin. Best of all, DerMend® Moisturizing Bruise Formula* absorbs easily into skin and won’t stain clothing.

Your sharp wit and strong personality need not be dampened by the state of your skin. With vigilance, you can protect it and help to improve its appearance.

DerMend® Moisturizing Bruise Formula is available online and at select CVS stores nationwide.

# # #

For more information visit www.dermend.com

* DerMend® Moisturizing Bruise Formula contains an alpha hydroxy acid (AHA) that may increase your skin’s sensitivity to the sun, and particularly the possibility of sunburn.

About Ferndale Healthcare®, Inc.

Ferndale Healthcare, Inc. is an affiliate of Ferndale Pharma Group Inc., a fully integrated holding company. Ferndale Healthcare targets several key specialty markets which encompass disease states that range from benign anorectal disorders to various skin conditions. The company’s mission is to provide high-quality, value-added products that help patients get back to what matters most in their lives—living well. Many of Ferndale Healthcare’s products are leaders in their respective categories.

 

DO YOU BRUISE EASILY?????

Then You’ll Want to Know About DerMend® Moisturizing Bruise Formula

If you often find yourself looking at a new black and blue bruise and can’t for the life of you remember how you got it, there’s good news waiting for you at the drugstore. While there is an abundance of products to help minimize scars, there are not many products that help reduce the appearance of bruises. DerMend® Moisturizing Bruise Formula* is a unique cream that can help improve the appearance of your skin in this very important way. By helping to restore the skin’s barrier, DerMend® will leave you less likely to hear your friends ask “Oh, what happened to your arm . . . . or leg?”

With ingredients such as ceramides, retinol, arnica oil and glycolic acid, DerMend® works to:

  • Help improve the appearance of bruised skin
  • Help rejuvenate and restore the skin’s natural barrier
  • Improve the appearance of skin discoloration
  • Reduce the look of mottled pigmentation
  • Improve skin texture
  • Maintain collagen and elastin production
  • Boost moisture and suppleness

Applying DerMend® Moisturizing Bruise Formula to your skin twice a day can help improve the skin’s overall appearance — especially on exposed areas such as arms, hands, chest and legs. The non-irritating, formula is also ideal for sensitive skin. Best of all, DerMend® Moisturizing Bruise Formula absorbs easily into skin and won’t stain clothing.

DerMend® Moisturizing Bruise Formula is available online and at select CVS stores nationwide.

# # #

For more information visit www.dermend.com

*DerMend® Moisturizing Bruise Formula contains an alpha hydroxy acid (AHA) that may increase your skin’s sensitivity to the sun, and particularly the possibility of sunburn.

About Ferndale Healthcare®, Inc.

Ferndale Healthcare, Inc. is an affiliate of Ferndale Pharma Group Inc., a fully integrated holding company. Ferndale Healthcare targets several key specialty markets which encompass disease states that range from benign anorectal disorders to various skin conditions. The company’s mission is to provide high-quality, value-added products that help patients get back to what matters most in their lives—living well. Many of Ferndale Healthcare’s products are leaders in their respective categories.

 

 

IGNORING SUN PROTECTION IN THE WINTER? – IT’S JUST NOT AN OPTION ANYMORE!

Don’t tuck sun protection away with your swimwear this fall. There may not be a lot of your body for the sun to reach in the fall and winter, but if your face is exposed, you’re still vulnerable. UVA rays are around all year and tend to remain strong, even through cloud cover. These are powerful rays that can cause significant damage to the skin.

Do I Really Have to Wear Sunscreen Every Day?

The answer is yes, but here’s a smart way to do it. Apply a moisturizer with SPF 30 to your face as part of your daily skincare routine; couple that with a daily dose of an antioxidant supplement like Heliocare®. An extract from a well-studied tropical fern called Polypodium leucotomos, Heliocare® has been shown to help maintain the skin’s ability to protect itself against sun-related effects and aging.* Polypodium leucotomos has been evaluated for over 30 years by scientists and dermatologists in several countries, including the United States. It harnesses the natural and powerful antioxidants in Polypodium leucotomos extract which aid in eliminating free radicals produced by sun exposure. A reduction in these free radicals helps to maintain younger-looking, more resilient skin.*

Preparation is Key for Outdoor Winter Sports

“Skiing,” says California dermatologist, and President of the American Society for Dermatologic Surgery, Mitchel Goldman, MD, “is a classic example of a truly sun-dangerous outdoor activity. It’s exhilarating and fun, but snow skiing, and even water skiing, are sports that can harm the skin. Mountain skiing gives you to 50% more exposure to the sun, because of the higher altitudes. Both water and snow skiing reflect the sun’s rays back at you and require serious sun protection.”

So, you can run and you can hide, but unless you’re indoors and never intend to venture out, you need sun protection all year. Times have changed; unprotected sun exposure represents a more serious threat than ever before. Be prepared. Be smart!!

Heliocare® retails for $29.99 and can be purchased at Walgreens and Rite Aid locations nationwide. For more information, please visit www.heliocare.com.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

# # #

About HELIOCARE® Sun Protection

The powerful antioxidant formula in each capsule of HELIOCARE® is naturally derived from Polypodium leucotomos extract (PLE), a fern native to Central and South America that has been used for centuries as a remedy for skin related conditions. This fern, which was once an aquatic plant, adapted to life on land and created its own protection from exposure to harsh UV rays. By utilizing this organically grown extract, HELIOCARE® delivers antioxidants that begin to help protect the skin from the first day of use*.

About Dr. Mitchel Goldman

Dermatologist, Mitchel Goldman, MD resides in a suburb of San Diego, California called Cardiff, frequently dubbed “The Tri-Athlete Capital of the World.” In private practice, he is President of the American Society for Dermatologic Surgery and a member of The Challenge Athletes Foundation, a group that supports American war veterans with post traumatic stress disorder. He is an avid long distance cyclist.

 

WELCOME NEWS FOR OUTDOOR SPORTS ENTHUSIASTS

There’s a New Way to Protect Skin from the Sun

If your favorite way to workout means spending time outdoors biking, hiking, running or walking, you already know that you need to protect yourself from the increasingly potent rays of the sun. After all, what’s the point of exercising to improve your health, if you’re damaging your skin in the process?

“One of the biggest mistakes that one can make when exercising outdoors is toforego sunscreen application,” says California dermatologist, and President-elect of the American Society for Dermatologic Surgery, Mitchell Goldman, MD. “The rationale for doing this is the notion that there are no harmful burning rays early in the morning. The fact is UV rays are present all the time, not just between the hours of 10 and 2. UVB rays, the ones that burn, may not be as strong at 7 AM, but more and more, dermatologists are realizing that UVA rays are equally, if not more, dangerous, because they penetrate deeper into the skin. Those rays are present all the time, you even absorb them through glass,” emphasizes Dr. Goldman.

An avid long-distance cyclist, Dr. Goldman has looked into additional ways to protect the skin from the sun. He advises fellow cyclists, and patients, to use a daily dietary supplement called Heliocare®, derived from a tropical fern called polypodium leucotomos. “Taking a supplement to enhance sun protection makes complete sense,” says Dr. Goldman. “You get protection from outside and inside the body*, where the sun causes the proliferation of cell-damaging free radicals. Heliocare presents a new way of looking at sun protection and as we see greater and greater numbers of people with sun-related skin damage, dermatologists are advocating for as much protection as possible.” Dr. Goldman also recommends wearing clothing that is black or dark blue and tightly woven. “It’s true you may feel warmer in these colors, but if you can see light through your clothing, it is not protecting you.”

“Skiing,” says this expert “is a classic example of a truly sun-dangerous outdoor activity. It’s exhilarating and fun, but snow skiing and even water skiing are sports that can harm the skin. Mountain skiing gives you to 50% more exposure to the sun, because of the higher altitudes. Both and water and snow skiing reflect the sun’s rays back at you and require serious sun protection.”

A great believer in outdoor exercise, Dr. Goldman points out, “you never get bored. It’s not the same stale routine of hopping from one machine to another in the gym. There’s always something new to see or sense, but outdoor activities including golf and tennis require sun-sense. There’s no room for error these days,” he says.

 

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

# # #

About HELIOCARE® Sun Protection

The powerful antioxidant formula in each capsule of HELIOCARE® is naturally derived from Polypodium leucotomos extract (PLE), a fern native to Central and South America that has been used for centuries as a remedy for skin related conditions. This fern, which was once an aquatic plant, adapted to life on land and created its own protection from exposure to harsh UV rays. By utilizing this organically grown extract, HELIOCARE® delivers antioxidants that begin to help protect the skin from the first day of use*.

About Dr. Mitchell Goldman

Dermatologist, Mitchell Goldman, MD resides in a suburb of San Diego, California called Cardiff, frequently dubbed “The Tri-Athlete Capital of the World.” In private practice, he is president-elect of the American Society for Dermatologic Surgery and a member of The Challenge Athletes Foundation, a group that supports American war veterans with post traumatic stress disorder. He is an avid long distance cyclist.

MARCH IS COLON CANCER AWARENESS MONTH HERE’S HOW TO SAFEGUARD YOUR HEALTH

Are you ever too young to not care about a disease, especially one that is as prevalent as colon cancer? According to the Colon Cancer Alliance , the answer is no. They report that colon cancer is the third most commonly diagnosed cancer and the second leading cause of cancer death in men and women combined in the US. In fact, The American Cancer Society estimates that:

  • 96,830 people in the United States will be diagnosed with colon cancer and 50,310 will die from the disease in 2014
  • On average, the lifetime risk of developing colon cancer is about 1 in 20 (5%); however, this varies widely according to individual risk factors

Even more alarming, the Colon Cancer Alliance reports that while rates for colon cancer in adults 50 and older have been declining, incidence rates in adults under 50 have been increasing. What should you know to protect your health?

  • First and second degree relatives (children, siblings, grandchildren, nieces, nephews) of a person with a history of colon cancer are more likely to develop this disease themselves, especially if the relative had the cancer at a young age
  • The U.S. Preventative Services Task Force (USPSTF) recommends screening starting at age 40 for these high-­‐risk individuals or 10 years earlier than the youngest age of colon cancer diagnosis for any affected relative¹

About 72% of cases arise in the colon and about 28% in the rectum². To help increase awareness of both, Ferndale® Healthcare, the manufacturer of RectiCare® (Lidocaine 5%) Anorectal Cream – a topical, local anesthetic which works quickly to provide relief from pain, itching and burning associated with hemorrhoids and other anorectal disorders – has partnered with the Colon Cancer Alliance, to ensure that people have their symptoms diagnosed by a doctor before self-­‐treating.

“It is tempting to try to ease anorectal pain and discomfort by going to the drugstore aisle and buying a product to help alleviate symptoms such as bleeding, pain, itching and soreness,” said Katherine Gunn, Product Manager for RectiCare®. “However, these symptoms may indicate a more serious condition. So, we are teaming with the Colon Cancer Alliance to help raise awareness of colon cancer among consumers of all ages. Once you know what is causing your symptoms, you can make more intelligent choices for your care.”

Should you be aware at every age and stage of your  life?  Absolutely.  As  the  Colon  Cancer  Alliance points out hereditary nonployposis colon cancer (HNPCC or  Lynch  Syndrome)  is  the  most  common type of inherited colon cancer, accounting for about 3-­‐5% of all colon cancer cases. If not closely monitored,  most  individuals  with  the  altered  gene  responsible  for  the  disease  develop  colon cancer, with the average age at diagnosis being only 42-­‐45, and a jarring 35-­‐40% being diagnosed before age 40. General screening  guidelines  recommend  a  colonoscopy  every  one  to  two  years, beginning  between  the  ages  of  20-­‐25,  or  five  years  earlier  than  the  youngest  age  of  diagnosis  in the family, whichever is sooner.3

RectiCare® (Lidocaine 5%) Anorectal Cream retails for $29.99 and is available at Walgreens and Rite Aid stores without a prescription. For more information, product coupons or to speak with a company representative, please visit www.recticare.com.

# # #

 

¹http://nevertooyoung.org/risk.html#sthash.8MvVaTl9.dpuf

²http://ccalliance.org/colorectal_cancer/statistics.html

3http://ccalliance.org/nevertooyoung/risk.html

 

 

About Ferndale Healthcare®, Inc.:

Ferndale Healthcare®, Inc. is an affiliate of Ferndale Pharma Group Inc., a fully integrated holding company. Ferndale Healthcare® targets several key specialty markets which encompass disease states that range from benign anorectal

disorders to various skin conditions. The company’s mission is to provide high-­‐quality, value-­‐added products that help patients get back to what matters most in their lives—living well. Many of Ferndale Healthcare’s products are leaders in their respective categories.

 

About The Colon Cancer Alliance (CCA):

The Colon Cancer Alliance, Inc. is a not-­‐for-­‐profit 501(c)3 corporation (EIN 86-­‐0947831). It is the leading national   patient advocacy organization dedicated to increasing colon cancer screening rates and survivorship. The Colon Cancer Alliance’s mission is to knock colon cancer out of the top three cancer killers, by championing prevention, funding cutting-­‐edge research and providing the highest quality patient support services. Read more information about the Colon Cancer Alliance at www.ccalliance.org.

 

MAY MARKS SKIN CANCER AWARENESS MONTH

THE #1 SKINCARE TIP FROM A DERMATOLOGIST?

GET A BODY CHECK ONCE A YEAR!!!

One would assume a dermatologist would be able to spot skin cancer on herself, but this was not the case for well-known San Antonio, Texas dermatologist, Vivian Bucay, MD, when she was diagnosed with stage 4 melanoma. The cancer was tucked away, out of sight, inside her belly button. “I had no idea,” she said, “until I saw some flakes of skin in my navel, and I had a skin biopsy to see what might be causing this kind of shedding.” Surprised by the diagnosis of melanoma, she wasted no time and immediately sought treatment and is now cancer-free, but loaded with advice.

“It is sobering to realize how insidious skin cancer, and particularly, melanoma, can be,” she said. “It makes the idea of routine body checks with a dermatologist such an imperative for everyone. For people with all kinds of freckles and moles, these checks should be performed more often.”

Was the sun responsible for Dr. Bucay’s melanoma? “No one can say for sure, I certainly did my share of sunbathing in my teens before we realized how dangerous this is,” she explains. “But I was really lucky to have had great medical care and believe more strongly than ever in getting anything and everything that looks, even vaguely suspicious, checked out.”

As the month of May brings skin cancer into focus, Dr. Bucay has a routine to share for protecting one’s skin from the sun and it includes a number of products. “Sun protection is far more encompassing than simply applying a sunscreen,” she says. Here is what is in her arsenal:

  • An SPF 50 physical/mineral sunscreen – every day, rain or shine, and applied before putting on your swimsuit to protect against UVA and UVB rays
  • Oral CoQ10 and N-acetyl cysteine (NAC)
  • A daily dose of Polypodium leucotomos extract (PLE), a dietary supplement derived from a tropical fern. She recommends Heliocare® because it is backed by 30 years of study.
  • Getting Vitamin D levels tested, because this vitamin plays an important role in regulation of the immune mechanism in the body
  • Use of topical antioxidants such as Vitamins C, E, green tea polyphenols, and red tea flavonoids

“Your skin contains a type of white blood cell called a Langerhans cell that is very sensitive to UVA and UVB radiation, whether from the sun or a tanning bed; they can be depleted in 15 minutes worth of sun exposure,” Dr. Bucay explains. Langerhans cells, found in the epidermis, are an essential part of the immune system. They work by capturing antigens (agents that can trigger a reaction, such as infections, allergic reactions, and cancer) that get into the skin and present them to immune system cells that create a mechanism to fight them off¹. “So you really need to protect your skin on many levels,” she stresses. “This is why adding products such as Heliocare (Polypodium leucotomos extract)is so important. PLE is skin specific, and not only helps to decrease sensitivity to UVA and UVB rays, it also works as an antioxidant.*”

Don’t wait until the summer arrives to institute a regimen of protective skincare, advises this expert, who can speak from personal experience. “The climate has changed,” she emphasizes, “and we have to adapt our routines as well to live long and healthy lives.”

Heliocare® retails for $29.99 and can be purchased at Walgreens and Rite Aid locations nationwide. For more information, please visit www.heliocare.com.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

# # #

¹http://dermatology.about.com/od/glossaryl/g/langerhans.htm

About HELIOCARE®:

The powerful antioxidant formula in each capsule of HELIOCARE® is derived from the extract of Polypodium leucotomos (PLE), a fern native to Central and South America that has been used for centuries as a remedy for skin related conditions. This fern, which was once an aquatic plant, adapted to life on land and created its own protection from exposure to harsh UV rays. By utilizing the extract of this organically grown plant, HELIOCARE® delivers antioxidants that helps the skin protect itself from the first day of use*.

About Dr. Vivian Bucay:

Board certified dermatologist, Vivian Bucay, in private practice in San Antonio, TX, is also a Clinical Assistant Professor in the Department of Physician Assistant Studies at the University of Texas Health Science Center. She maintains membership in numerous medical societies, and serves as a faculty member for a number of continuing medical education initiatives throughout the United States. A leader in her field, Dr. Bucay is also a well-known Physician Member of the Liquid Face Lift Association and is part of the editorial board of Modern Aesthetics.

 

FERNDALE HEALTHCARE® ANNOUNCES NEW RECTICARE® PARTNERSHIP WITH THE COLON CANCER ALLIANCE

Ferndale Healthcare®, Inc., a company celebrated for meeting the changing needs of patients and healthcare professionals, is pleased to announce a three year partnership on behalf of its RectiCare® (Lidocaine 5%) Anorectal Cream brand and the Colon Cancer Alliance, www.ccalliance.org. This non-­‐profit corporation is the nation’s leading patient advocacy organization dedicated to increasing colon cancer screening rates and survivorship.

In support of the partnership, RectiCare® will implement various promotional efforts to help educate and raise awareness of colon cancer among consumers of all ages, alerting them to signs and symptoms of the third most prevalent cancer in the United States. “Consumers experiencing symptoms such as bleeding, soreness and pain are often tempted to self-­‐treat using a variety of over-­‐the-­‐counter preparations. They believe they have hemorrhoids, fissures, or other very common anal-­‐rectal maladies,” commented Katherine Gunn, Product Manager for RectiCare®.

“Of course, we want to sell our brand, but we believe it is also our responsibility to encourage consumers to see their Physicians to rule out a serious underlying disease, such as colon cancer.” continued Gunn. “RectiCare is designed to manage the symptoms of benign anorectal conditions, helping to soothe and calm discomfort and pain.” RectiCare® is a topical, local anesthetic cream, which contains the highest lidocaine strength available without a prescription. Recommended by Colon and Rectal Surgeons nationwide, RectiCare® works quickly to help relieve pain, itching and burning associated with hemorrhoids and other anorectal disorders.

Through this partnership, RectiCare® hopes to further the mission of the Colon Cancer Alliance and help end the suffering caused by colon cancer. In addition to generating awareness and educating consumers on this devastating disease, over the next three years, RectiCare® is providing financial support to benefit the life saving programs of the Colon Cancer Alliance. Plans to add the Colon Cancer Alliance logo to the RectiCare® website, product packaging, and collateral materials are currently in-­‐the-­‐works. For more information, please visit www.recticare.com or www.ferndalehealthcare.com.

About Ferndale Healthcare®, Inc.:
# # #
Ferndale Healthcare®, Inc. is an affiliate of Ferndale Pharma Group Inc., a fully integrated holding company. Ferndale Healthcare® targets several key specialty markets which encompass disease states that range from benign anorectal
disorders to various skin conditions. The company’s mission is to provide high-­‐quality, value-­‐added products that help patients get back to what matters most in their lives—living well. Many of Ferndale Healthcare’s products are leaders in their respective categories.
About The Colon Cancer Alliance (CCA):

The Colon Cancer Alliance, Inc. is a not-­‐for-­‐profit 501(c)3 corporation (EIN 86-­‐0947831). The Colon Cancer Alliance’s mission is to knock colon cancer out of the top three cancer killers. This mission is being accomplished by championing prevention, funding cutting-edge research and providing the highest quality patient support services. Learn more at ccalliance.org.

IF IT HURTS TO SIT. . . THERE’S A NEW WAY TO HELP “RECTI-FY” THE PROBLEM. INTRODUCING RECTICARE® ANORECTAL CREAM

PRESS RELEASE ON 11/16/2012

Ferndale, MI — A hemorrhoid can change your life . . . for the worse! It can, and usually does, manage to interfere with almost everything you do, from something as simple as sitting on a bus to enjoying a meal out with friends.

If you suspect you have a hemorrhoid or have confirmed this with your doctor and have a treatment plan, here’s an over the counter product you may want to add to increase your comfort and help restore your quality of life. Ferndale Healthcare® has just launched RectiCare® (Lidocaine 5%) Anorectal Cream, a topical, local anesthetic, which contains the highest non-prescription strength of lidocaine available. It works very quickly to relieve pain, itching and burning associated with hemorrhoids and other anorectal disorders. Each tube of RectiCare® Cream comes with a supply of “finger cots,” little covers that fit over the finger. They promote hygienic application, since the finger (skin) doesn’t come into contact with the product or the area to which it’s being applied.

What Causes Hemorrhoids?

Most colon-rectal doctors, obstetricians and gastroenterologists agree that hemorrhoids are usually caused by increased pressure on the veins in the pelvic and rectal area. As this pressure increases, blood pools in veins, causing them to swell. Eventually, the swollen veins stretch the surrounding tissue, and a hemorrhoid develops. It can be located inside (internal) the rectum or outside (external). External hemorrhoids more commonly cause symptoms of pain and itching when irritated. Internal hemorrhoids generally are painless but can cause bleeding.

So, what you can you do to help prevent or lessen the discomfort of a hemorrhoid?

  • Don’t rush to complete a bowel movement. Rushing and pushing can cause excessive straining and increase pressure on rectal veins.
  • Ask your doctor if you have persistent diarrhea or constipation. These may contribute to straining and increase pressure on veins in the anal canal.
  • Excess weight in your abdomen can be a factor.
  • Pregnancy and labor may produce hemorrhoids. Hormonal changes during pregnancy increase blood flow to the pelvis and relax supportive tissues while the growing fetus causes increased pressure on blood vessels. During labor, hemorrhoids may develop because of the intense pressure on the anal area while pushing to deliver the baby. This may be unavoidable, but make sure to speak with your obstetrician to help get hemorrhoids under control after birth. If you have hemorrhoids before you get pregnant, you may also want to discuss some treatment options with your doctor.

Whatever caused your hemorrhoid, if it is bothering you, get much needed relief with products like RectiCare® Cream. Available at drugstores without a prescription.

Visit www.recticare.com for more information. 

A POST-PARTUM SURPRISE YOU MAY NOT HAVE BEEN EXPECTING

PRESS RELEASE ON 11/16/2012

Ferndale, MI — According to records kept by the Centers for Disease Control and Prevention, more babies are born in August than any other month.* A lot of hemorrhoids may also make an appearance around then, as the weight of pregnancy, coupled with pushing during labor, may conspire to deliver an unwelcome hemorrhoid!!!

So, August and September may find you as a new and frazzled Mom, who is in pain every time she sits down. For women who are contemplating beginning a family, or adding to the current crew (statistics seem to indicate you’d be planning this around November or December), obstetricians often advise dealing with existing hemorrhoids before becoming pregnant, as they are difficult to treat successfully during pregnancy. If a hemorrhoid has popped up post-partum do see your doctor for treatment options.

In the meantime, to provide a measure of comfort visit your local drugstore and look for, or ask your pharmacist for, new RectiCare® (Lidocaine 5%) Anorectal Cream from Ferndale Healthcare®. RectiCare® Cream is a topical, local anesthetic, which contains the highest non-prescription lidocaine strength available. It works quickly to relieve pain, itching and burning associated with hemorrhoids and other anorectal disorders. And to help make life just a little bit easier, each tube of RectiCare® Cream comes with a supply of “finger cots,” little covers that fit over the finger. They promote hygienic application, since the finger (skin) doesn’t come into contact with the product or the area to which it’s being applied.

It’s pretty clear how you became pregnant, but not always clear about why some women develop hemorrhoids and others don’t. Hormonal changes during pregnancy increase blood flow to the pelvis and relax supportive tissues, while the growing fetus causes increased pressure on blood vessels. During labor, hemorrhoids may develop because of the intense pressure on the anal area while pushing to deliver the baby. A hemorrhoid may be unavoidable, but caring for it is another matter. So, if your hemorrhoids are bothering you, get much needed relief with products like RectiCare® Cream. If pregnant or breastfeeding, please ask your doctor before use.

Available at drugstores without a prescription.

Visit www.recticare.com for more information.

*The summer has been the top season for births in the United States, according to records kept by the Centers for Disease Control and Prevention, and August often wins the title as the month during which the most babies are born. In 2006, the most recent year for which statistics are available, August had the most U.S. births, just as it did in 10 of the previous 16 years, with the CDC estimating that 9 percent of all births occurred then. February had the least.