IGNORING SUN PROTECTION IN THE WINTER? – IT’S JUST NOT AN OPTION ANYMORE!

Don’t tuck sun protection away with your swimwear this fall. There may not be a lot of your body for the sun to reach in the fall and winter, but if your face is exposed, you’re still vulnerable. UVA rays are around all year and tend to remain strong, even through cloud cover. These are powerful rays that can cause significant damage to the skin.

Do I Really Have to Wear Sunscreen Every Day?

The answer is yes, but here’s a smart way to do it. Apply a moisturizer with SPF 30 to your face as part of your daily skincare routine; couple that with a daily dose of an antioxidant supplement like Heliocare®. An extract from a well-studied tropical fern called Polypodium leucotomos, Heliocare® has been shown to help maintain the skin’s ability to protect itself against sun-related effects and aging.* Polypodium leucotomos has been evaluated for over 30 years by scientists and dermatologists in several countries, including the United States. It harnesses the natural and powerful antioxidants in Polypodium leucotomos extract which aid in eliminating free radicals produced by sun exposure. A reduction in these free radicals helps to maintain younger-looking, more resilient skin.*

Preparation is Key for Outdoor Winter Sports

“Skiing,” says California dermatologist, and President of the American Society for Dermatologic Surgery, Mitchel Goldman, MD, “is a classic example of a truly sun-dangerous outdoor activity. It’s exhilarating and fun, but snow skiing, and even water skiing, are sports that can harm the skin. Mountain skiing gives you to 50% more exposure to the sun, because of the higher altitudes. Both water and snow skiing reflect the sun’s rays back at you and require serious sun protection.”

So, you can run and you can hide, but unless you’re indoors and never intend to venture out, you need sun protection all year. Times have changed; unprotected sun exposure represents a more serious threat than ever before. Be prepared. Be smart!!

Heliocare® retails for $29.99 and can be purchased at Walgreens and Rite Aid locations nationwide. For more information, please visit www.heliocare.com.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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About HELIOCARE® Sun Protection

The powerful antioxidant formula in each capsule of HELIOCARE® is naturally derived from Polypodium leucotomos extract (PLE), a fern native to Central and South America that has been used for centuries as a remedy for skin related conditions. This fern, which was once an aquatic plant, adapted to life on land and created its own protection from exposure to harsh UV rays. By utilizing this organically grown extract, HELIOCARE® delivers antioxidants that begin to help protect the skin from the first day of use*.

About Dr. Mitchel Goldman

Dermatologist, Mitchel Goldman, MD resides in a suburb of San Diego, California called Cardiff, frequently dubbed “The Tri-Athlete Capital of the World.” In private practice, he is President of the American Society for Dermatologic Surgery and a member of The Challenge Athletes Foundation, a group that supports American war veterans with post traumatic stress disorder. He is an avid long distance cyclist.